Excessive alcohol consumption among college students, particularly during event-specific drinking occasions like college football game days, presents a significant public health concern. Despite the adoption of various alcohol prevention policies and enforcement strategies at college sporting events, there is limited research on campus officials’ perceptions regarding alcohol regulation, especially during tailgating activities. This study aims to assess the perceptions and readiness of NCAA Division I Football Bowl Subdivision university presidents regarding the implementation of alcohol control policies during tailgating events.
This study employed a cross-sectional survey design targeting NCAA Division I Football Bowl Subdivision (FBS) institutions. A total of 59 university presidents or their appointed representatives participated, responding to a survey examining their perceptions and readiness regarding the implementation of alcohol regulation policies during tailgating events. The survey instrument collected data on factors influencing policy adoption and decision-making. Descriptive statistical analysis was conducted to summarize the survey responses, and further analysis, including Spearman correlation, principal component analysis, and multiple regression analysis, was undertaken to explore the relationship between constructs of the Health Belief Model (HBM) and the implementation of alcohol regulation policies in the tailgating context.
The study found that 68.4% of NCAA Division I FBS institutions had implemented alcohol regulation policies during tailgating events; however, enforcement levels varied, with only 13.5 % of universities imposing a complete ban on alcohol consumption. Prominent preventive measures included the provision of alcohol-free tailgating areas (52.5%), the enforcement of no-reentry policies (73.2%), and the promotion of ‘safe-ride’ transportation services (66.1%). The most influential factor in implementing these policies was the perceived benefits, such as reducing alcohol-related harm, underage drinking, and enhancing overall safety at events. In contrast, a significant barrier identified was the lack of alumni support, which is crucial as alumni often contribute financially and shape the university’s reputation. The study highlights that health education specialists, university presidents, and other leaders should proactively implement alcohol regulation policies to ensure campus safety during sports events.
Takeaway: Implementing alcohol regulation during tailgating is vital for promoting the safety and well-being of students and the campus community.