Communication Toolbox: Building Effective Strategies for Alcohol and Drug Prevention Communication

The goal of this presentation is to underscore the importance of including a communication strategy as part of an overall alcohol and drug prevention strategy. Participants should leave the presentation with a better understanding of what makes an effective communication strategy, as well as a “communication toolbox” of easy-to-use resources for planning a communication strategy relevant to their institution’s population, goals, and programs. This presentation aims to help participants feel empowered to include communication as part of their prevention strategy—no matter how large or small their team is, and no matter their previous experience with communications.

Learning Objectives:

• Understand the importance of strategic communication as part of a broader alcohol and drug prevention strategy
• Learn the key elements required for effective drug and alcohol communication in order to build a proactive, evidence-based, and audience-relevant communication strategy for your organization.
• See strategic communication planning in action consider how these strategies may apply to your organization’s alcohol and drug prevention goals.