- Strategies for Social Media Use: Implications From Theory & Research
- Styling Your Brand Story
- Strategically Crafting Your Digital Campaign
- Engaging Your Audience & Evaluating Success

Strategies for social media use: Implications from theory and research
Learning Objectives:
- Identify and discuss theories that can inform social media efforts
- Understand the basics of theory-driven social media campaigns
- Apply relevant research findings related to social media promotion efforts to your own work

Stacey J.T. Hust, Ph.D.

Jessica F. Willoughby, Ph.D.
Styling Your Social Brand Story
Learning Objectives:
- Define and understand the importance of a “social media style guide”
- Identify the basic components needed to create a style guide
- Identify and discuss brand personality (voice, tone)
- Develop a working outline for a social media style guide

Corrie Wilder, MS
Strategically Crafting Your Digital Campaign
Learning Objectives:
- Message design in public health awareness campaigns
- Identifying target audiences and appropriate social channels
- Tools and tactics to reach your audience
- Formulating a campaign plan

Chelsea Newman, MS

Rebecca Cooney, MA
Engaging Your Audience & Evaluating Success
Learning Objectives:
- Best practices in execution (mediums, frequency, reach, etc.)
- Setting benchmarks to define success
- Metrics in health communication
- Optimizing for improved outcomes

Chelsea Newman, MS
