• Strategies for Social Media Use: Implications From Theory & Research
  • Styling Your Brand Story
  • Strategically Crafting Your Digital Campaign
  • Engaging Your Audience & Evaluating Success
Effectively Utilizing Social Media Learning Collaborative logo

Strategies for social media use: Implications from theory and research

Learning Objectives:

  • Identify and discuss theories that can inform social media efforts
  • Understand the basics of theory-driven social media campaigns
  • Apply relevant research findings related to social media promotion efforts to your own work
Stacey J.T. Hust, Ph.D.
Stacey J.T. Hust, Ph.D.
Jessica F. Willoughby, Ph.D.
Jessica F. Willoughby, Ph.D.

Styling Your Social Brand Story

Learning Objectives:

  • Define and understand the importance of a “social media style guide”
  • Identify the basic components needed to create a style guide
  • Identify and discuss brand personality (voice, tone)
  • Develop a working outline for a social media style guide
Corrie Wilder, MS
Corrie Wilder, MS

Strategically Crafting Your Digital Campaign

Learning Objectives:

  • Message design in public health awareness campaigns
  • Identifying target audiences and appropriate social channels
  • Tools and tactics to reach your audience
  • Formulating a campaign plan
Chelsea Newman, MS
Chelsea Newman, MS
Rebecca Cooney, MA
Rebecca Cooney, MA

Engaging Your Audience & Evaluating Success

Learning Objectives:

  • Best practices in execution (mediums, frequency, reach, etc.)
  • Setting benchmarks to define success
  • Metrics in health communication
  • Optimizing for improved outcomes
Chelsea Newman, MS
Chelsea Newman, MS
Rebecca Cooney, MA
Rebecca Cooney, MA

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