Effectively Utilizing Social Media Learning Collaborative

Strategies for social media use: Implications from theory and research

Learning Objectives:

• Identify and discuss theories that can inform social media efforts
• Understand the basics of theory-driven social media campaigns
• Apply relevant research findings related to social media promotion efforts to your own work

Styling Your Social Brand Story

Learning Objectives:

• Define and understand the importance of a “social media style guide”
• Identify the basic components needed to create a style guide
• Identify and discuss brand personality (voice, tone)
• Develop a working outline for a social media style guide

Strategically Crafting Your Digital Campaign

Learning Objectives:

• Message design in public health awareness campaigns
• Identifying target audiences and appropriate social channels
• Tools and tactics to reach your audience
• Formulating a campaign plan

Engaging Your Audience & Evaluating Success

Learning Objectives:

• Best practices in execution (mediums, frequency, reach, etc.)
• Setting benchmarks to define success
• Metrics in health communication
• Optimizing for improved outcomes

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