March 30, 2022
Presenter: Thomas S. Castor, PhD, MA, CHES & Tavis Glassman, PhD, MPH, MSEd, MCHES, CCPH
The purpose of this presentation is to examine university presidents’ (NCAA Division I Football Bowl Subdivision) perceptions and attitudes regarding the implementation of alcohol policies during collegiate tailgating events. The assessment for this study included using constructs from the Health Belief Model (HBM), specifically the perceived benefits, barriers, severity, and susceptibility constructs. Further, the Transtheoretical Model (TTM) was used to determine campus officials’ readiness to adopt a policy regulating alcohol consumption at tailgating events. The use of other prevention strategies such as a no-re-entry policy, text messaging for problematic fan behavior, the sale of alcohol in the stadium/arena, alcohol-free tailgating areas, and other related initiatives are examined to aid university officials in developing and implementing protective health policies associated with college sporting events.
Learning Objectives:
- Participants will examine which prevention strategies university officials are most likely to implement during college sporting events.
- Participants will discuss how to use theory (i.e., Health Belief Model & Transtheoretical Model) to facilitate policy change on campus.
- Participants will explore strategies to influence university presidents’ readiness to implement protective policies on campus.
Presenters
